Last updated: 01 Sep 2026
Rush SOS is a non-profit initiative whose mission is to facilitate emergency assistance coordination for individuals engaging in adventure and outdoor activities.
For practical reasons, during the pilot period the service is operated by AMAI bvba, a company incorporated in Belgium, which is the contracting party for the logistics fee and these terms. After the pilot, Rush SOS will be established as a Brazilian non-profit organization (associação sem fins lucrativos).
Rush SOS is not an insurance company, does not underwrite risk, and does not replace travel, health, or evacuation insurance. Any references to insurance relate solely to third-party providers and are limited to facilitation or verification, where applicable.
All services provided by Rush SOS are offered strictly on a best-effort basis.
Coverage becomes active only once all of the following are complete:
Coverage lasts for the period shown in the user's insurance policy, and never beyond the pilot period defined below.
Assistance is coordinated for injuries sustained during ordinary tourist adventure activities in the covered area, including kitesurfing, windsurfing, wingfoiling, swimming and beach activities, horseback riding, and quad or ATV tours.
Extreme or high-risk activities outside that scope — such as paragliding or base jumping — and any activity excluded by the user's own insurance policy are not covered.
The first Rush SOS pilot runs from 1 September until 31 December 2026 (inclusive), along the coast of Ceará between Cumbuco and Tatajuba. Coverage applies in that area only, and only within the pilot period.
Wristbands are distributed by the participating pousadas: Outro Beach Club Hotel (Cumbuco), Dom Domar (Ilha do Guajiru), Windhouse (Preá), Flowhouse (Jericoacoara), Vila Kalango (Jericoacoara), Casa Uca (Guriú), 4 Coqueiros (Guriú), Sunset (Tatajuba), Casa Santa Maria (Tatajuba).
The Rush SOS service is available only under the following conditions:
After 5:00 p.m., users acknowledge and accept that the likelihood of helicopter availability drops significantly, as aircraft capable of flying at night are rare and often unavailable in the covered regions. Any request after this time is treated as highly uncertain.
During the pilot the helicopter is based in Fortaleza, so each village has its own final departure time — the further from Fortaleza, the earlier it is. A request made after the time listed for that village cannot be flown until the next morning. Rush SOS intends to add a helicopter based in Sobral as soon as possible, which would extend these times, but no date is guaranteed.
Rush SOS has no obligation to operate outside these dates or hours.
All logistics coordination, identity verification, and any linked insurance facilitation (if applicable) are strictly tied to one individual only.
Rush SOS is not responsible for:
The user accepts that emergency coordination depends on complex systems that may fail or degrade without notice.
By using Rush SOS, the user agrees to:
To the maximum extent permitted under Brazilian law, Rush SOS, its volunteers, partners, and representatives shall not be liable for injury, death, loss, damage, or consequential harm arising from:
These Terms and Conditions are governed by the laws of the Federative Republic of Brazil, and any disputes shall fall under Brazilian jurisdiction.